Race Against Blood Cancer is a non-profit charity whose goal it is to increase the volume and diversity of people who register as potentially life-saving donors.
A group of individuals based in the UK, US, Middle East and Asia, united by the devastating news of a close friend’s blood cancer diagnosis Race Against Blood Cancer was created.
Their ultimate goal is to increase the number of people from minority groups – whether defined by race, ethnicity or gender – which are vastly underrepresented on the donor registry as stem cell or bone marrow donors.
As part of a charity partnership we designed and developed a WordPress website to help the charity establish themselves as a key driver for stem cell and bone marrow donor sign up.
We started by brandng their social media platforms such as Twitter, Facebook & YouTube. It was important that the different social media platform were branded to ensure brand integrity and importantly communicated the same messages across the platforms. Working with Race Against Blood Cancer we held a series of workshop where we would brain storm ideas, way to display content and most importantly raise awareness and drive donor sign up.
We also provided an array of different marketing materials from booklets, popup banners, boards & fully branding clothing that are being used every day at donor drives around the world.
pounds of funds raised as of Jan '16
average Facebook post reach
donors signed up off/online
enquiries increase via website
"The guys at Spotlight Media Group have shown great passion for this project. Their work ethic and drive is fantastic and they have been a key part of making the charity a success."
Dean Gardner - Race Against Blood Cancer Founder