Panjab Football Association
Case Studies

About the client

Panjab FA are the official football association for the nation of Panjab now recognised as a national football team under CONIFA.

Since their formation in September 2014 one of their key remits is to raise awareness of Panjabi culture and heritage through football and also to encourage the Panjabi community to get involved in football without race, gender or disability discrimination.

How we

How we helped

Our first call to action was to give Panjab FA an identity. Their website and social media platforms were completely differing styles and were sending out mixed messages. We set them up on additional social media platforms and unified their brand look and feel.

On behalf of Panjab FA we secured a kit sponsorship deal with Umbro who are completely behind the Panjab FA and their vision for the future. Following on from this we facilitated and produced promotional videos & photographs to be used on media channels and to be used to secure further corporate partners and sponsorship.

As part of the ongoing process we are now the official media and marketing partner to the Panjab FA helping them with their overall digital strategy.

Facts What the client thought

Secured kit sponsor
Brand re-design
Website design & development
Video productions & editing
Social media management
Digital strategy
Secured media partners

rise in Twitter engagement


new social media platforms


corporate partners including Umbro


more productive on social media


"It's absolute magic what the guys at Spotlight Media Group have done within such a short space of time. They have done a complete 180 with the look and feel of our website and we look forward to growing with Spotlight Media Group as our official marketing team"

Harpreet Singh - Founder, Panjab FA